OpenView Blog » Amanda Maksymiw http://blog.openviewpartners.com A blog focused on agile development, business development strategies, content marketing, corporate venture capital, lead generation and SaaS best practices. Wed, 19 Jun 2013 16:00:03 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 3 Creative Marketing Promotions for B2B Companies http://blog.openviewpartners.com/3-creative-marketing-promotions-for-b2b-companies/ http://blog.openviewpartners.com/3-creative-marketing-promotions-for-b2b-companies/#comments Tue, 10 Jul 2012 18:22:02 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=22591 These three creative marketing promotions will help you turn tire-kicking website visitors into customers.

3 Creative Marketing Promotions for B2B Companies" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/3-creative-marketing-promotions-for-b2b-companies/feed/ 7 Creative B2B Social Media Marketing Ideas http://blog.openviewpartners.com/b2b-social-media-marketing-ideas/ http://blog.openviewpartners.com/b2b-social-media-marketing-ideas/#comments Mon, 25 Jun 2012 18:34:51 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=21816 B2B Social Media: It’s More Than Just A Few ‘Likes’ A recent study from Penton Marketing cited that now 60% of B2B marketers have either implemented a social media strategy or plan to do so this year.  That means if your company doesn’t have a social media strategy in place (or a plan to have…

Creative B2B Social Media Marketing Ideas" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/b2b-social-media-marketing-ideas/feed/ 0 Top 5 Influencer Marketing Misconceptions http://blog.openviewpartners.com/influencer-marketing-misconceptions/ http://blog.openviewpartners.com/influencer-marketing-misconceptions/#comments Mon, 18 Jun 2012 19:39:17 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=21556 With all the talk of influencer marketing programs, it's important that companies avoid getting hung up by these five influencer marketing misconceptions.

Top 5 Influencer Marketing Misconceptions" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/influencer-marketing-misconceptions/feed/ 6 Influencer Marketing: Should You Automate Your Influencer Program? http://blog.openviewpartners.com/influencer-marketing-automation/ http://blog.openviewpartners.com/influencer-marketing-automation/#comments Wed, 13 Jun 2012 20:56:46 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=21387 Influencer marketing is yet another element you should be adding to your B2B marketing mix. The question is: Is it something you can automate effectively?

Influencer Marketing: Should You Automate Your Influencer Program?" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/influencer-marketing-automation/feed/ 2 How to Get More Subscribers: 7 Content Marketing Tips http://blog.openviewpartners.com/get-more-subscribers/ http://blog.openviewpartners.com/get-more-subscribers/#comments Tue, 05 Jun 2012 17:21:12 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=21046 Get more subscribers to your content marketing efforts now. OpenView Partners used these 6 tactics to get more subscribers & build a list of 12,000 strong.

How to Get More Subscribers: 7 Content Marketing Tips" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/get-more-subscribers/feed/ 2 B2B Marketing Tips to Beat the Summer Slump http://blog.openviewpartners.com/b2b-marketing-tips-to-beat-the-summer-slump/ http://blog.openviewpartners.com/b2b-marketing-tips-to-beat-the-summer-slump/#comments Thu, 31 May 2012 17:58:13 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=20843 For B2B marketers, the summer can actually mean more work and more stress. Here are some tips to help you keep your cool and beat the heat (from your boss).

B2B Marketing Tips to Beat the Summer Slump" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/b2b-marketing-tips-to-beat-the-summer-slump/feed/ 0 Content Marketing Lessons While Skydiving http://blog.openviewpartners.com/content-marketing-lessons-while-skydiving/ http://blog.openviewpartners.com/content-marketing-lessons-while-skydiving/#comments Tue, 22 May 2012 14:56:12 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=20519 There's nothing like jumping out of a plane to make you consider what's important. Amanda offers four lessons to apply to your content marketing strategy.

Content Marketing Lessons While Skydiving" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/content-marketing-lessons-while-skydiving/feed/ 7 B2B Social Media Assessment: How Do Your Efforts Stack Up? http://blog.openviewpartners.com/b2b-social-media-assessment-how-do-your-efforts-stack-up/ http://blog.openviewpartners.com/b2b-social-media-assessment-how-do-your-efforts-stack-up/#comments Wed, 16 May 2012 18:23:37 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=20209 In this blog, Amanda Maksymiw offers a simple B2B social media assessment to help marketers determine how to improve their efforts.

B2B Social Media Assessment: How Do Your Efforts Stack Up?" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/b2b-social-media-assessment-how-do-your-efforts-stack-up/feed/ 0 If You are Thinking about Content Marketing as an Add-on, You’ve Got It all Wrong http://blog.openviewpartners.com/if-you-are-thinking-about-content-marketing-as-an-add-on-youve-got-it-all-wrong/ http://blog.openviewpartners.com/if-you-are-thinking-about-content-marketing-as-an-add-on-youve-got-it-all-wrong/#comments Fri, 04 May 2012 14:28:04 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=19864 Content marketing is anything but a shiny object. If it isn't the focus of your marketing program, you're doing it wrong.

If You are Thinking about Content Marketing as an Add-on, You’ve Got It all Wrong" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/if-you-are-thinking-about-content-marketing-as-an-add-on-youve-got-it-all-wrong/feed/ 1 A Recap of the Content2Conversion Conference Presented by DemandGen Report http://blog.openviewpartners.com/a-recap-of-the-content2conversion-conference-presented-by-demandgen-report/ http://blog.openviewpartners.com/a-recap-of-the-content2conversion-conference-presented-by-demandgen-report/#comments Wed, 25 Apr 2012 21:11:59 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=19557 DemandGen Report's first Content2Conversion Conference was full of discussion and insight into B2B lead generation, lead nurturing, and content marketing.

A Recap of the Content2Conversion Conference Presented by DemandGen Report" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/a-recap-of-the-content2conversion-conference-presented-by-demandgen-report/feed/ 0 5 Ways to Make Your B2B Marketing Smart http://blog.openviewpartners.com/5-ways-to-practice-smart-b2b-marketing-smart/ http://blog.openviewpartners.com/5-ways-to-practice-smart-b2b-marketing-smart/#comments Wed, 18 Apr 2012 19:43:00 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=19213 Practicing smart B2B marketing enables you to better connect with your audience, accomplish goals, and avoid looking stupid in the process.

5 Ways to Make Your B2B Marketing Smart" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/5-ways-to-practice-smart-b2b-marketing-smart/feed/ 2 How to Build Your Personal Brand Like a VC http://blog.openviewpartners.com/how-to-build-your-personal-brand-like-a-vc/ http://blog.openviewpartners.com/how-to-build-your-personal-brand-like-a-vc/#comments Tue, 10 Apr 2012 17:08:50 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=18958 The top venture capitalists are personal branding machines. Here are some of the best practices you can learn from them to elevate your own personal brand.

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]]> http://blog.openviewpartners.com/how-to-build-your-personal-brand-like-a-vc/feed/ 3 Are You Practicing Agile Marketing? http://blog.openviewpartners.com/are-you-practicing-agile-marketing/ http://blog.openviewpartners.com/are-you-practicing-agile-marketing/#comments Tue, 03 Apr 2012 13:02:45 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=18658 Agile marketing is all about being quick, nimble, and well-coordinated with your marketing efforts. Here are insights on OpenView's agile marketing practices, and how your company can benefit, too.

Are You Practicing Agile Marketing?" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/are-you-practicing-agile-marketing/feed/ 0 New Example of B2B Content Marketing at Work http://blog.openviewpartners.com/new-example-of-b2b-content-marketing-at-work/ http://blog.openviewpartners.com/new-example-of-b2b-content-marketing-at-work/#comments Wed, 28 Mar 2012 14:02:48 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=18162 Think about adding on a content hub to your content marketing repertoire to build thought leadership, brand awareness, and community engagement within your target audience.

New Example of B2B Content Marketing at Work" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/new-example-of-b2b-content-marketing-at-work/feed/ 0 Why Influencer Marketing is Good for Your Startup and a Word or Two About Klout http://blog.openviewpartners.com/influencer-marketing-review-qa/ http://blog.openviewpartners.com/influencer-marketing-review-qa/#comments Tue, 20 Mar 2012 14:00:34 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=17893 A Q&A with influencer marketing enthusiast Amanda Maksymiw, in which she discusses what makes influencer marketing so successful, some impediments to influencer marketing's success, and a word or two about algorithmic sites that measure your company's "influence."

Why Influencer Marketing is Good for Your Startup and a Word or Two About Klout" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/influencer-marketing-review-qa/feed/ 0 Fast Tips on Using Social Media and Influencer Marketing for Your Next Event http://blog.openviewpartners.com/fast-tips-on-using-social-media-and-influencer-marketing-for-your-next-event/ http://blog.openviewpartners.com/fast-tips-on-using-social-media-and-influencer-marketing-for-your-next-event/#comments Tue, 13 Mar 2012 18:00:07 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=17622 "If you build it, they will come" does not apply to your next event. Here's how to promote your event within your social networks and leverage the reach of your influencers to boost participation.

Fast Tips on Using Social Media and Influencer Marketing for Your Next Event" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/fast-tips-on-using-social-media-and-influencer-marketing-for-your-next-event/feed/ 0 New Facebook for Busy B2B Social Media Marketers http://blog.openviewpartners.com/facebook-timeline-b2b-social-media/ http://blog.openviewpartners.com/facebook-timeline-b2b-social-media/#comments Tue, 06 Mar 2012 17:00:01 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=17445 Just when you thought you were on top of your company's social media presence, Facebook announces a new layout for brand pages. Now what?!

New Facebook for Busy B2B Social Media Marketers" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/facebook-timeline-b2b-social-media/feed/ 0 How Does Your Influencer Marketing Strategy Stack Up? http://blog.openviewpartners.com/how-does-your-influencer-marketing-strategy-stack-up/ http://blog.openviewpartners.com/how-does-your-influencer-marketing-strategy-stack-up/#comments Tue, 28 Feb 2012 16:32:57 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=17182 An Assessment for Influencer Marketing While the majority of my time is spent experimenting with different social media and influencer marketing strategies for OpenView, I am always looking for ways to help our marketers within our portfolio companies and other startups execute their jobs smarter and more efficiently.  In my blog for this week, I’d…

How Does Your Influencer Marketing Strategy Stack Up?" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/how-does-your-influencer-marketing-strategy-stack-up/feed/ 6 Influencer Marketing Basics: The Pitch http://blog.openviewpartners.com/influencer-marketing-basics-the-pitch/ http://blog.openviewpartners.com/influencer-marketing-basics-the-pitch/#comments Tue, 21 Feb 2012 20:41:39 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=16992 In PR and Influencer Marketing, Always Remember to Do Your Homework Earlier today I stumbled upon the following pin from C.C. Chapman, founder of Digital Dads and co-author of Content Rules: C.C. brings up an important point that is clearly often overlooked: NEVER blindly pitch your product or service without doing some critical research.  Or…

Influencer Marketing Basics: The Pitch" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/influencer-marketing-basics-the-pitch/feed/ 2 Don’t Worry: Content Marketing Can’t Kill Social Media http://blog.openviewpartners.com/dont-worry-content-marketing-cant-kill-social-media/ http://blog.openviewpartners.com/dont-worry-content-marketing-cant-kill-social-media/#comments Tue, 14 Feb 2012 02:50:05 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=16469 Rumors of social media's demise (at the hands of content marketing) have been greatly exaggerated.

Don’t Worry: Content Marketing Can’t Kill Social Media" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/dont-worry-content-marketing-cant-kill-social-media/feed/ 0 A B2B Marketer’s Guide to Pinterest http://blog.openviewpartners.com/a-b2b-marketers-guide-to-pinterest/ http://blog.openviewpartners.com/a-b2b-marketers-guide-to-pinterest/#comments Tue, 07 Feb 2012 14:33:47 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=16152 Since I last wrote about Pinterest (see: Should Pinterest be part of your B2B social media strategy?) it seems that the new social networking site has gotten even bigger.  More and more of my connections on Facebook are pinning away — but don’t just take my word for it.  Just last week, Mashable released a…

A B2B Marketer’s Guide to Pinterest" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/a-b2b-marketers-guide-to-pinterest/feed/ 1 6 Lessons from HubSpot’s LinkedIn Company Page http://blog.openviewpartners.com/6-lessons-from-hubspots-linkedin-company-page/ http://blog.openviewpartners.com/6-lessons-from-hubspots-linkedin-company-page/#comments Tue, 31 Jan 2012 14:10:32 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=15815 More on LinkedIn Marketing Last week I shared 3 LinkedIn marketing tactics that all companies should think about implementing now.  My first point highlighted the importance of company pages on LinkedIn.  Now company pages are not a new feature; in fact company pages have been around since last year.  It is surprising to me that…

6 Lessons from HubSpot’s LinkedIn Company Page" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/6-lessons-from-hubspots-linkedin-company-page/feed/ 2 3 LinkedIn Marketing Tactics to Try Now http://blog.openviewpartners.com/linkedin-marketing/ http://blog.openviewpartners.com/linkedin-marketing/#comments Tue, 24 Jan 2012 00:57:05 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=15502 B2B Social Media Tactics to Try We already know that LinkedIn is a great channel for recruiting your next star candidate.  And smart marketers know that it is a great channel to incorporate into a marketing plan.  If you haven’t had the time to explore LinkedIn marketing to the fullest, I will share 3 things…

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]]> http://blog.openviewpartners.com/linkedin-marketing/feed/ 2 The Importance of Your Storytelling in Marketing http://blog.openviewpartners.com/marketing-storytelling/ http://blog.openviewpartners.com/marketing-storytelling/#comments Wed, 18 Jan 2012 21:58:42 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=15159 “You Need a Better Story.” This past weekend I sprained my ankle.  I shared the news with the world by posting a picture to Instagram.  Almost instantly Corey O’Loughlin and Ann Handley of MarketingProfs wanted to know the story.  Once I divulged that it was no big deal and that I just tripped on the…

The Importance of Your Storytelling in Marketing" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/marketing-storytelling/feed/ 1 How to Find Freelance Copywriters – One Quick Tip http://blog.openviewpartners.com/how-to-find-freelance-copywriters-one-quick-tip/ http://blog.openviewpartners.com/how-to-find-freelance-copywriters-one-quick-tip/#comments Tue, 10 Jan 2012 14:10:27 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=14730 Using Freelance Copywriters for your Content Marketing Efforts Having the right resources to staff a content marketing strategy is a widespread issue for many startup and growing technology companies.  While some companies have the luxury of utilizing internal resources to actively contribute to a corporate blog, write eBooks or pen articles, this isn’t true for…

How to Find Freelance Copywriters – One Quick Tip" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/how-to-find-freelance-copywriters-one-quick-tip/feed/ 4 Why Personal Branding is Important for ALL Employees http://blog.openviewpartners.com/why-personal-branding-is-important-for-all-employees/ http://blog.openviewpartners.com/why-personal-branding-is-important-for-all-employees/#comments Thu, 05 Jan 2012 15:38:35 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=14454 While it is key for CEOs and founders to have a strong personal brand in order to develop credibility and thought leadership for the overall organization, this responsibility should not only fall on only one or two sets of shoulders.  Every employee in your organization can contribute to the cause! Why CEOs Should Push Every…

Why Personal Branding is Important for ALL Employees" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/why-personal-branding-is-important-for-all-employees/feed/ 0 This Year’s Highlights for B2B Marketing http://blog.openviewpartners.com/this-years-highlights-for-b2b-marketing/ http://blog.openviewpartners.com/this-years-highlights-for-b2b-marketing/#comments Mon, 26 Dec 2011 17:38:29 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=13214 A B2B Marketing Year in Review Ah, another year is over.  I am still finding it hard to believe that we are just days away from 2012.  Before I welcome the new year, I thought it would be cool to take a look back at this past year and share a few key trends and…

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]]> http://blog.openviewpartners.com/this-years-highlights-for-b2b-marketing/feed/ 0 A Model Day for Social Media http://blog.openviewpartners.com/a-model-day-for-social-media/ http://blog.openviewpartners.com/a-model-day-for-social-media/#comments Tue, 20 Dec 2011 13:09:34 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=13216 (Editor’s Note: Like this post? You might also be interested in our free eBook, The Value of Influencer Marketing.) Time and time again I hear that marketers (or those looking to elevate their personal brands) simply “don’t have time” to make social media really work. The truth is whether or not you have not viewed…

A Model Day for Social Media" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/a-model-day-for-social-media/feed/ 0 Should You Use Pinterest in Your B2B Social Media Strategy? http://blog.openviewpartners.com/should-you-use-pinterest-in-your-b2b-social-media-strategy/ http://blog.openviewpartners.com/should-you-use-pinterest-in-your-b2b-social-media-strategy/#comments Mon, 12 Dec 2011 21:00:02 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=12840 (Editor’s Note: Like this post? You might also be interested in our free eBook, The Value of Influencer Marketing.) Pinterest is quickly becoming one of the up-and-coming social networking sites. I first heard about Pinterest and created an account in the summer, when not many of my friends knew what I was talking about. Now…

Should You Use Pinterest in Your B2B Social Media Strategy?" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/should-you-use-pinterest-in-your-b2b-social-media-strategy/feed/ 10 3 Common Roadblocks to Influencer Marketing http://blog.openviewpartners.com/3-common-roadblocks-to-influencer-marketing/ http://blog.openviewpartners.com/3-common-roadblocks-to-influencer-marketing/#comments Tue, 06 Dec 2011 14:12:32 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=12337 By now, you know that influencer marketing is a great practice to build into your marketing mix. After all, influence marketing is nothing new; marketers have been targeting influential people and groups in order to effectively reach their target audiences for years.  But there are new components to influencer marketing, with the most important being…

3 Common Roadblocks to Influencer Marketing" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/3-common-roadblocks-to-influencer-marketing/feed/ 0 B2B Social Media: How to Drive Website Traffic http://blog.openviewpartners.com/b2b-social-media-how-to-drive-website-traffic/ http://blog.openviewpartners.com/b2b-social-media-how-to-drive-website-traffic/#comments Tue, 29 Nov 2011 13:32:11 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=12138 Is Social Media Driving Traffic to your Site? Social media is a great way to connect and engage with your target audience, humanize your organization, and have some fun in general.  What you may not be willing to post to your corporate homepage can be appropriate for your Facebook page.  It may not make sense…

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]]> http://blog.openviewpartners.com/b2b-social-media-how-to-drive-website-traffic/feed/ 2 Crowdsourced Content: A Great Posting Idea for the Holidays http://blog.openviewpartners.com/crowdsourced-content-a-great-posting-idea-for-the-holidays/ http://blog.openviewpartners.com/crowdsourced-content-a-great-posting-idea-for-the-holidays/#comments Tue, 22 Nov 2011 01:00:51 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=11868 Oh, the smell of fallen leaves and the sights of holiday decorations in store fronts across America.  It is autumn and that means the holidays are just around the corner.  For content marketers it means crunch time for Q4 planning and execution.  So how can you maintain your content promise and stick to your rhythm…

Crowdsourced Content: A Great Posting Idea for the Holidays" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/crowdsourced-content-a-great-posting-idea-for-the-holidays/feed/ 0 B2B Social Media: How to Boost Engagement on LinkedIn http://blog.openviewpartners.com/b2b-social-media-how-to-boost-engagement-on-linkedin/ http://blog.openviewpartners.com/b2b-social-media-how-to-boost-engagement-on-linkedin/#comments Tue, 15 Nov 2011 14:39:55 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=11567 Smart marketers have been recognizing the benefits of LinkedIn for B2B social media strategies for some time now. According to Mashable, LinkedIn is growing even faster than it was in 2010.  We all know that LinkedIn is a fantastic resource for recruiting, but the benefits don’t stop there.   Last year on OpenView Labs, we shared…

B2B Social Media: How to Boost Engagement on LinkedIn" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/b2b-social-media-how-to-boost-engagement-on-linkedin/feed/ 1 7 Ways to Extend the Reach of Your Blog Post http://blog.openviewpartners.com/7-ways-to-extend-the-reach-of-your-blog-post/ http://blog.openviewpartners.com/7-ways-to-extend-the-reach-of-your-blog-post/#comments Mon, 07 Nov 2011 20:13:46 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=11138 So You’ve Written a Blog, Now What? There is more to corporate blogging than simply writing quality content.  At Content Marketing World back in September, we were asked “if no one sees your blog post, did you really write a blog post?”  Unfortunately there isn’t a Field of Dreams effect when it comes to content…

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]]> http://blog.openviewpartners.com/7-ways-to-extend-the-reach-of-your-blog-post/feed/ 4 How to Make Time for Influencer Marketing http://blog.openviewpartners.com/how-to-make-time-for-influencer-marketing/ http://blog.openviewpartners.com/how-to-make-time-for-influencer-marketing/#comments Mon, 31 Oct 2011 17:31:36 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=10751 Influencer marketing can be an effective strategy to help boost awareness about your product or service, drive traffic to your site, and ultimately shorten your sales cycle. An influencer marketing (or influence marketing) strategy targets few key individuals or groups of individuals who have influence over your target segment. Influencer marketing is an updated approach…

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]]> http://blog.openviewpartners.com/how-to-make-time-for-influencer-marketing/feed/ 5 9 Manageable Personal Branding Tips http://blog.openviewpartners.com/9-manageable-personal-branding-tips/ http://blog.openviewpartners.com/9-manageable-personal-branding-tips/#comments Mon, 24 Oct 2011 18:49:16 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=10443 Do you have an online brand? Last week, I was chatting with a coworker about potential topics he can blog about.  Since there are several popular VC bloggers already, my coworker wondered, How can I stand out and attract attention? This really got me thinking because I was in the same exact position about two…

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]]> http://blog.openviewpartners.com/9-manageable-personal-branding-tips/feed/ 4 In Case You Missed It: Recap of Our Content Marketing Workshop http://blog.openviewpartners.com/in-case-you-missed-it-recap-of-our-content-marketing-workshop/ http://blog.openviewpartners.com/in-case-you-missed-it-recap-of-our-content-marketing-workshop/#comments Mon, 17 Oct 2011 18:25:58 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=10158 OpenView Labs Delivers on Its Promise Each quarter, my team strives to organize and host a forum or workshop on a pressing topic within the portfolio.  Past events have been organized around product management, market segmentation, content marketing, and sales management. Last week we revisited the topic of content to take a deeper dive on…

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]]> http://blog.openviewpartners.com/in-case-you-missed-it-recap-of-our-content-marketing-workshop/feed/ 2 Content Marketing Challenge: How to Use Your Resources Effectively http://blog.openviewpartners.com/content-marketing-challenge-how-to-use-your-resources-effectively/ http://blog.openviewpartners.com/content-marketing-challenge-how-to-use-your-resources-effectively/#comments Mon, 10 Oct 2011 23:11:54 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=9923 Time and time again, the challenge of a lack of resources gets in the way of an organization creating great content marketing. I hear these two questions all the time: What is the right team structure? How do I get my coworkers or employees on board to participate? In this post I will provide a…

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]]> http://blog.openviewpartners.com/content-marketing-challenge-how-to-use-your-resources-effectively/feed/ 2 Do You Have a Budget for Freelancers? http://blog.openviewpartners.com/do-you-have-the-budget-for-freelancers/ http://blog.openviewpartners.com/do-you-have-the-budget-for-freelancers/#comments Tue, 04 Oct 2011 12:24:56 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=9653 Having the right team for your content marketing strategy in place is a common issue for startup and expansion stage companies alike. In a perfect world you are able to offset your content development efforts among several of your existing employees outside of the marketing team and every employee is ready and excited to participate.…

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]]> http://blog.openviewpartners.com/do-you-have-the-budget-for-freelancers/feed/ 0 Do You Want to Create Sharable Content? Release a List! http://blog.openviewpartners.com/do-you-want-to-create-sharable-content-release-a-list/ http://blog.openviewpartners.com/do-you-want-to-create-sharable-content-release-a-list/#comments Tue, 27 Sep 2011 15:45:17 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=9338 Every smart marketer knows that “top lists” have the ability to generate a lot of buzz and traffic to your site because this type of content is highly shareable and linkable. Common types of lists include top blogs on [insert topic/industry], top thought leaders in [insert topic] to follow on Twitter (or any social network…

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]]> http://blog.openviewpartners.com/do-you-want-to-create-sharable-content-release-a-list/feed/ 4 Marketing Checklists – Use ‘em or Lose ‘em? http://blog.openviewpartners.com/marketing-checklists-use-em-or-lose-em/ http://blog.openviewpartners.com/marketing-checklists-use-em-or-lose-em/#comments Mon, 19 Sep 2011 18:56:52 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=9106 More often than not if you are a marketer for a startup or expansion stage company, you are challenged to execute against several key marketing initiatives, including lead generation, content marketing, product marketing, marketing communications, and social media.  It’s enough to make your head spin.  And you have the C-suite of your organization asking about…

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]]> http://blog.openviewpartners.com/marketing-checklists-use-em-or-lose-em/feed/ 1 #ET11: My Roundup of ExactTarget Connections http://blog.openviewpartners.com/et11-my-roundup-of-exacttarget-connections/ http://blog.openviewpartners.com/et11-my-roundup-of-exacttarget-connections/#comments Thu, 15 Sep 2011 20:47:07 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=8744 It’s September and it has already been a busy few weeks for marketers. Last week Brendan Cournoyer and I attended Content Marketing Institute’s first ever Content Marketing World hosted by Joe Pulizzi and his team.  If you weren’t in Cleveland, you definitely missed out on a jam-packed session for content marketers.  But fear not, Brendan…

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]]> http://blog.openviewpartners.com/et11-my-roundup-of-exacttarget-connections/feed/ 0 Think You Don’t Have Time to Blog? Think Again http://blog.openviewpartners.com/think-you-dont-have-time-to-blog-think-again/ http://blog.openviewpartners.com/think-you-dont-have-time-to-blog-think-again/#comments Mon, 12 Sep 2011 19:47:52 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=8649 One of the biggest challenges in content marketing and specifically corporate blogging is getting your employees to participate.  We’ve had this issue at OpenView, and I am sure you have experienced it at one point too.  (If not, please tell me your secret!) Over the past two years we have utilized the following tactics to…

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]]> http://blog.openviewpartners.com/think-you-dont-have-time-to-blog-think-again/feed/ 1 How to Use Salesforce.com in Your Influencer Marketing Program http://blog.openviewpartners.com/how-to-use-salesforce-com-in-your-influencer-marketing-program/ http://blog.openviewpartners.com/how-to-use-salesforce-com-in-your-influencer-marketing-program/#comments Tue, 06 Sep 2011 17:45:45 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=8404 Just last week I caught up with a few members of the marketing department of one of our portfolio companies to discuss best practices of influencer marketing. This team has been executing against an influencer program for some time now with the goal of developing thought leadership and building brand awareness. They have been making…

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]]> http://blog.openviewpartners.com/how-to-use-salesforce-com-in-your-influencer-marketing-program/feed/ 2 Back to School for Content Marketers? Roundup of Upcoming Events http://blog.openviewpartners.com/back-to-school-for-content-marketers-roundup-of-upcoming-events/ http://blog.openviewpartners.com/back-to-school-for-content-marketers-roundup-of-upcoming-events/#comments Mon, 29 Aug 2011 21:12:26 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=8140 Every year, just about this time, I experience a mental shift.  It may be the change in weather, smell of the leaves, or the fact that it is starting to get dark earlier.  Even though I have been out of school for several years something about the close of August and the start of September still signals “back to…

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]]> http://blog.openviewpartners.com/back-to-school-for-content-marketers-roundup-of-upcoming-events/feed/ 0 Content Marketers, Are You Listening? http://blog.openviewpartners.com/content-marketers-are-you-listening/ http://blog.openviewpartners.com/content-marketers-are-you-listening/#comments Tue, 23 Aug 2011 17:40:48 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=7975 I just got off a great call with one of our portfolio VPs of marketing and Senior Advisor Joe Pulizzi.  I love participating in these calls because I always learn something!  In about an hour we cover issues content marketers face like goal setting, common challenges, and ideas to solve those problems.  On a past…

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]]> http://blog.openviewpartners.com/content-marketers-are-you-listening/feed/ 0 Tech Marketers, Take Note of this “ProBook” http://blog.openviewpartners.com/tech-marketers-take-note-of-this-probook/ http://blog.openviewpartners.com/tech-marketers-take-note-of-this-probook/#comments Mon, 15 Aug 2011 19:10:10 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=7823 Just over a week ago I met with Joe Chernov, VP of Content Marketing for Eloqua, to talk about (ironically) content marketing, influencers and social media.  We had a great chat about different trends and tactics we were seeing while comparing notes about the upcoming summer gathering at Boston-based VCs.  Joe was getting ready to…

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]]> http://blog.openviewpartners.com/tech-marketers-take-note-of-this-probook/feed/ 2 Marketing Strategies: The Troubles of a Modern Marketer http://blog.openviewpartners.com/marketing-strategies-the-troubles-of-a-modern-marketer/ http://blog.openviewpartners.com/marketing-strategies-the-troubles-of-a-modern-marketer/#comments Mon, 08 Aug 2011 20:40:03 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=7396 Back in the day, marketers only needed to worry about sending press releases, buying print ads, attending tradeshows, sending email or direct mail campaigns, and creating printed brochures to successfully market their companies and products.  Today the modern marketer has to juggle a million and one different strategies in order to be successful, especially online. …

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]]> http://blog.openviewpartners.com/marketing-strategies-the-troubles-of-a-modern-marketer/feed/ 0 Marketing Strategies: What CEOs and CMOs can Learn from Shark Week http://blog.openviewpartners.com/marketing-strategies-what-ceos-and-cmos-can-learn-from-shark-week/ http://blog.openviewpartners.com/marketing-strategies-what-ceos-and-cmos-can-learn-from-shark-week/#comments Wed, 03 Aug 2011 16:39:21 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=7462 Last year, Discovery Channel’s Shark Week drew a record breaking 30.8 million viewers for the week.  My guess is this year the viewership will come close if not shatter that number.  Everywhere I go people are talking about Shark Week (myself included).  I just can’t help but watch night after night.  As I watched last night,…

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]]> http://blog.openviewpartners.com/marketing-strategies-what-ceos-and-cmos-can-learn-from-shark-week/feed/ 2 How to Identify your Industry Influencers Quickly http://blog.openviewpartners.com/how-to-identify-your-industry-influencers-quickly/ http://blog.openviewpartners.com/how-to-identify-your-industry-influencers-quickly/#comments Mon, 01 Aug 2011 20:31:08 +0000 Amanda Maksymiw http://blog.openviewpartners.com/?p=7401 I have recently written a lot about influencer marketing, specifically how to get bloggers and reporters to pay attention to you, how to utilize influencers for content development efforts, and most importantly how to tie your influencer and content marketing programs together.  (If you still don’t understand the connection between influencer marketing and content marketing,…

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