Articles by Amanda Maksymiw

3 Creative Marketing Promotions for B2B Companies

July 10, 2012 by

3 Creative Marketing Promotions for B2B Companies

These three creative marketing promotions will help you turn tire-kicking website visitors into customers.

Creative B2B Social Media Marketing Ideas

June 25, 2012 by

Creative B2B Social Media Marketing Ideas

B2B Social Media: It’s More Than Just A Few ‘Likes’ A recent study from Penton Marketing cited that now 60% of B2B marketers have either implemented a social media strategy or plan to do so this year.  That means if your company doesn’t have a social media strategy in place (or a plan to have…

Top 5 Influencer Marketing Misconceptions

June 18, 2012 by

Top 5 Influencer Marketing Misconceptions

With all the talk of influencer marketing programs, it’s important that companies avoid getting hung up by these five influencer marketing misconceptions.

Influencer Marketing: Should You Automate Your Influencer Program?

June 13, 2012 by

Influencer Marketing: Should You Automate Your Influencer Program?

Influencer marketing is yet another element you should be adding to your B2B marketing mix. The question is: Is it something you can automate effectively?

How to Get More Subscribers: 7 Content Marketing Tips

June 5, 2012 by

How to Get More Subscribers: 7 Content Marketing Tips

Image provided by: Mike Licht, NotionsCaptial.com

Get more subscribers to your content marketing efforts now. OpenView Partners used these 6 tactics to get more subscribers & build a list of 12,000 strong.

B2B Marketing Tips to Beat the Summer Slump

May 31, 2012 by

B2B Marketing Tips to Beat the Summer Slump

For B2B marketers, the summer can actually mean more work and more stress. Here are some tips to help you keep your cool and beat the heat (from your boss).

Content Marketing Lessons While Skydiving

May 22, 2012 by

Content Marketing Lessons While Skydiving

There’s nothing like jumping out of a plane to make you consider what’s important. Amanda offers four lessons to apply to your content marketing strategy.

B2B Social Media Assessment: How Do Your Efforts Stack Up?

May 16, 2012 by

B2B Social Media Assessment: How Do Your Efforts Stack Up?

In this blog, Amanda Maksymiw offers a simple B2B social media assessment to help marketers determine how to improve their efforts.

If You are Thinking about Content Marketing as an Add-on, You’ve Got It all Wrong

May 4, 2012 by

If You are Thinking about Content Marketing as an Add-on, You’ve Got It all Wrong

Content marketing is anything but a shiny object. If it isn’t the focus of your marketing program, you’re doing it wrong.

A Recap of the Content2Conversion Conference Presented by DemandGen Report

April 25, 2012 by

A Recap of the Content2Conversion Conference Presented by DemandGen Report

Image provided by: content 4 demand

DemandGen Report’s first Content2Conversion Conference was full of discussion and insight into B2B lead generation, lead nurturing, and content marketing.

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