20+ Ideas for Video Content Creation

Are you interested in creating some videos for your business?

Video is an excellent tool within your content marketing strategy to grab your visitors’ interest. But don’t take my word for it. Recently, expert Chris Brogan blogged about the power of video as a motivator. He stated:
Video as a Call to Action is Powerful. Now, as a marketer, this is just me saying, “the most likely call to action I saw was to click those videos.” I’ve gone back a few times, and frankly, I don’t see the most obvious call-to-action if that’s not it. Meaning, video on the page is the most visually motivating thing the site offers.
Last week I wrote a blog post on planning your next video shoot since I have been focusing on OpenView Venture Partners video content creation. Our most recent shoot on Thursday went fairly smoothly. We were able to complete all but one interview within the one-day shoot! I was thrilled since our production crew thought we were being too ambitious. Many thanks to those who participated! 

During the filming several of our expansion stage portfolio company team members expressed interest in creating videos for their companies as well. One of the most common questions was about content. 

Exactly what can we make videos about?

Well, after thinking about the question, I have come up with more than 20 ideas to fuel your video content creation calendar. I have pulled this list together using OpenView’s strategy in addition to thinking of successful videos I have seen in the ether.

Here are 20+ ideas for video topics:

1. Your company’s elevator pitch
2. The history or a timeline of your company
3. Your company’s one word
4. Your aspirations
5. Meet and greet with the senior management teams
6. Overview of your product suite
7. Screencasts of your products
8. Explanation of features/benefits of your products
9. Tips and tricks for using your software
10. Map out the competitive landscape within your business
11. Interviews with your customers
12. Interviews with your partners
13. Film your customers using your product
14. Video case studies showcasing your customers’ success stories
15. Video testimonials
16. Rewrite a popular song’s lyrics to match your business and belt it out
17. Act out a funny skit
18. Tours of your office space
19. How to’s relevant to your industry or product
20. Educational videos on relevant topics
21. Film your user groups or networking events
22. Turn successful written content (blogs, whitepapers, ebooks) into video

Let’s try to grow this list together. Please offer comments with your video ideas!