This is my fifth marathon lesson for content marketers. Striking the right balance by understanding your strengths and weaknesses is key for success — here’s why.
What are some best tactics to put your buyer persona research into action? Here are five tips to help you build and implement effect B2B buyer persona frameworks.
With the growth of social networking in organizations, employers are able to build more collaborative work environments than ever before.
Given the holiday spirit, here are three of the recruiting tips that I have been thankful for over this past year.
In honor of this week’s Thanksgiving holiday, I’m sharing three reasons why I think everyone should be thankful for content marketing.
Patience is a virtue. Marathon training requires months of patience — here’s how my experience as a runner can make you a more patient marketer.
It’s a busy time of year, but that doesn’t mean you can’t stay focused at work. Here are five holiday productivity tips to help you finish the year strong.
Like all politicians (and marketers), Kennedy knew the importance of connecting with his audience with the right message. But unlike most, he also had the vision to take full advantage of innovation and change. Even 50 years after his death, we remain captivated by the narrative that he began.
Microsoft is taking steps to revamp its notoriously divisive culture — starting with employee performance evaluation. What lessons can you learn from the software giant’s stumbles?
Here is a list of five social media success stories from B2B companies that have found ingenious ways to engage with their audiences online.