Here at OpenView Labs, we’re big fans of segmentation. I won’t go too far into how or why we think you should develop a segmentation scheme, as we’ve written about this topic numerous times, except to say that tailoring specific portions of your product or website to like-minded groups of prospects can go a long…
I’ve been focusing a lot on how to plan, build and deploy relationship marketing campaigns as part of an integrated marketing strategy. As you can see, the idea is to start simple and build over time, always mindful of your target buyer’s behavior throughout their buyer journey. By doing so, prospects are more likely to…
The number of social media sites has exploded in recent years, bringing hundreds of potential new marketing channels onto the scene. With so many options — more than 500 by some accounts — it’s easy to get distracted and to waste time experimenting with new channels to distribute content that may not actually provide any…
photo: subarcticmike Successful fast growth companies have a secret sauce: A problem solving, operationally focused second-in-command. I am not going to beat around the bush: Being an expansion-stage CEO is incredibly hard. CEOs are busy, overworked, super-stressed, and lonely. OpenView’s founder and managing director Scott Maxwell has written a whole series of valuable blog posts on…
Ken Lownie, a consultant specializing in building and scaling professional services teams, share six steps for optimizing your professional services business.
When it comes to hiring, internal recruiters are the eyes and ears of the market. Learn more about the business insights recruiters offer and how to take advantage of it.
The idea of determining market size down to a single number is deceptive. There is no one magic number that can measure the economic potential of a technology company.
With the ever-changing landscape of social media it’s important to stay ahead of the curve. Learn more about four unconventional social media platforms that could possibly benefit your business.
How do you go about managing interns effectively without impeding your own work? Read these three tips to find out!
Marketers working in the trenches can often be skeptical when it comes to considering adopting another “new” strategy. These tips will help you to get your relationship marketing strategy adopted and running efficiently.
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