Focus is the name of the game when it comes to executing a successful outbound prospecting lead generation effort. Focus on the right segments, focus on the right buyer personas, focus on the right pains that the persona is likely experiencing, and focus on the best activities necessary to get the team to their goal…
Read Full Article about An End-of-Day Exercise to Get Your Lead Gen Team Laser FocusedWe had a great first day at OpenView’s User Experience workshop, which featured incredible insight from Kyrie Robinson, a User Experience Partner with the Silicon Valley Product Group. On that note, I thought I’d explain why we felt user experience was an important topic for our portfolio companies to understand and what led to OpenView creating this workshop.…
Read Full Article about It’s All About the User Experience, Stupid!In this blog, Amanda Maksymiw offers a simple B2B social media assessment to help marketers determine how to improve their efforts.
Read Full Article about B2B Social Media Assessment: How Do Your Efforts Stack Up?When it’s time to raise capital these five IP mistakes can come back to haunt founders and/or CEOs, regardless of what stage their company is in.
Read Full Article about Don’t Be Haunted By “IP” MistakesOver the last 4 weeks, I have written a series of posts on how to measure an individual’s online influence and provided tips to improve your return on investment in the Blogging, Tweeting and LinkedIn influence channels. This week, I will shift my focus to online brand influence. Earlier today, OpenView released the second of…
Read Full Article about Brand Influence: Is Your Company Maximizing the Return on Its Efforts?If I asked you to close your eyes and imagine a content factory, what would you envision? Most of us associate factories with images of busy assembly lines filled with high-tech machinery. We might think about the people, parts, and processes that it takes to create a product like the laptop I’m writing this article…
Read Full Article about 4 Reasons Why Your Company Needs a Content FactoryEmail prospecting can extremely effective when done right. This post kicks off a series on the best tactics to get you started or help you improve.
Read Full Article about The Best Email Prospecting TacticsWhen developing your company’s relationship marketing program it’s all about understanding your buyer persona and where they are in their buying journey.
Read Full Article about 16 Questions to Ask When Mapping Out Your Lead Gen Team’s Relationship Marketing PlanIf you’re looking for a job you need to be prepared to make yourself available for an interview. Here are suggestions for being as accomodating as possible.
Read Full Article about Are You Looking or Not? Make Yourself Available To InterviewIs SEO dead? Is SMO the heir apparent? Does any of it really matter in the the long march towards discoverability?
Read Full Article about It’s All About Discoverability: Is SEO Dead? Does It Matter?
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