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By this point, the Internet of Things — or Machine-to-Machine Communications, or the Internet of Everything, or, simply, “IoT” — is a term most people are familiar with. Defined as a system where items in the physical world, and sensors within these items, are connected to the internet, you may wonder why IoT has only in […]

In February, I attended a conference for women in tech and had the pleasure of speaking to a group of startup junkies about audience growth and the challenges associated with it. Not surprisingly, however, the predominant topic for the rest of the conference focused on cultivating an environment of diversity in tech — specifically, hiring for diversity, […]

It’s safe to say wasting time isn’t something Matt Lauzon is familiar with. In 2006, while he was still a student at Babson College, he founded e-commerce jewelry site Gemvara, growing the company to 75 employees and raising $45.2M in funding before stepping away from his role as CEO in 2012. Since then, he’s served […]

Most people think of Mark Organ as a successful serial entrepreneur. Organ, after all, founded marketing automation pioneer Eloqua (acquired by Oracle for $871M) and is now the founder and CEO of Influitive, the company credited with creating advocate marketing. Before those entrepreneurial successes, however, Organ was an academic at Northwestern University with intentions of earning a […]

This week we hosted a two-day event bringing together top industry experts & practitioners to discuss one of the biggest priorities in SaaS.   Attendees included over 30 SaaS companies as well as leading consultants and vendors in the Customer Success space — all eager to share best practices and war stories via a number […]